I talked to Tinder co-founders Sean Rad and Justin Mateen to dissect the design philosophies behind their meteoric app, which has generated 20 million matches since September.
Here’s what they said: The old aphorism “you need to know the rules in order to break them” is an idea at the very core of Tinder’s approach to design in your pocket.“It’s important to understand that when you’re designing a product for mobile, the behavior for mobile–and the rules and expectations for users–are very different than on the web,” Rad says.
With the Dating Factory white label and affiliate dating platform you can run your own online network marketing program.
If you have dating sites with us that are performing well, you can submit them to our affiliate marketing network where you can recruit your own affiliates and manage your own affiliate offers.
So there’s no real risk to using Tinder, even though some have pigeonholed it as Hot-or-Not or Grindr.
It’s only if someone likes you, too, that any match is made.
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