What I’m about to say is going to sound very mean, but Derek is a pretty boring guy.
Medium height, thinning brown hair, nicely dressed and personable, but not immediately magnetic or charming.
If he walked into a bar, you’d probably go, “Oh, there’s a white guy.” At our focus group on online dating in Manhattan, Derek got on Ok Cupid and let us watch as he went through his options.
These were women whom Ok Cupid had selected as potential matches for him based on his profile and the site’s algorithm.
The biggest changes have been brought by the .4 billion online-dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps.
10 in., has brown hair, lives in Brooklyn, is a member of the Baha’i faith and loves the music of Naughty by Nature.
Before online dating, this would have been a fruitless quest, but now, at any time of the day, no matter where you are, you are just a few screens away from sending a message to your very specific dream man. Throughout all our interviews—and in research on the subject—this is a consistent finding: in online dating, women get a ton more attention than men.
Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.
If this mentality pervades our decisionmaking in so many realms, is it also affecting how we choose a romantic partner?