The rep can also draw on the screen or co-browse to help the user go where he wants.
What’s great about May Day is that it is accessible to ALL Kindle owners.
Some services even offer text chat like Skype does, therefore providing online stores with 3 ways of communication into one product.
Amazon is a customer centric brand, that’s not new and that’s one of their strengths.
Amazon is not kidnapping your customers, tying them down and forcing them to buy from them.
They just listen to them, and are here to help at anytime (the May Day button works 24/7).
The main thing is your customers can’t really compare their experience with what others get right away.
They are actually more likely to compare your service to what they got elsewhere.
Customers like to feel special and contrary to what many are saying, they don’t like to do everything themselves.
With video chat they can feel like they’re talking to a local store employee.
It allows your brand to create a better relationship with customers.
Last december, Amazon added a simple button on its Kindle device.
The May Day button, as they call it, allows Kindle users to video chat with a customer service representative.