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For much of the 20th century, pantyhose were an essential component of any polished woman’s outfit.
Overall sales for sheer hose are down 8% in the 12-month period ending in September, according to the NPD Group / Consumer Tracking Service, and just last year, Cosmopolitan’s style editor declared that hose was not okay. In fact, it is enjoying a small bit of a popularity among younger women, according to the NPD Group.
Sheer hosiery had 2 million in sales in the one year period ending May 2015, the NPD Group reports, and 27% of those sales were to Millennials, which considering its increase of 9%, the group calls a notable revival.
Unfortunately, the name, which has some translation issues, may not have been researched properly before the final decision was made.Politics: While it’s not required, hose are still worn in Washington, D.C., which the Fashion Whip blog called “one of the last bastions of formal attire in the country,” though the columnists attribute the hose-wearing more to Republican figures and wives.To keep things as narrow as possible, trademark applicants must have a good faith intent to use the trademark on all goods and services listed in the application.If it’s too broad, the application can be thrown out.