In June 2016, Whisper announced that they will be introducing video ads, and started on July 3 with a partnership with Universal Studios' to promote the movie The Secret Life of Pets.
Whisper said that it will share the most popular posts on its Facebook page, which reportedly reaches more than 200 million people.
The article noted that because Whisper's Arbiter has knowledge to "reflect both the real things that millions of Whisper users have said and how moderators handled them, its understanding of language can be remarkably subtle." According to the Los Angeles Times, Whisper is also using AI technology to create content.
That system, the Times reports, "allows Whisper to gather related posts about issues at work, school or in relationships.
As of the beginning of July, 2017, Whisper has had to layoff 20% of their 71-employee staff due to a lack of revenue and operating plans which were based solely upon investment capital.
In March 2016, Fast Company reported that Whisper had recently begun to use deep learning to build a content moderation tool, internally dubbed the Arbiter.
According to Tech Crunch, as of March 2017, Whisper has a total of 17 billion monthly pageviews on its mobile and desktop websites, social channels and publisher network, with 250 million monthly users across 187 countries. You can respond to a message publicly or privately, choosing a public anonymous post or a private pseudonymous chat. While they do have persistent handles, there's no way to contact them except *through* the messages they post. In terms of demographics, The New York Times named Whisper in September 2015 as a social media platform of choice for Generation Z in an article about Internet habits among Generation Z and Millennials.